"soll” is a modern abbreviation for the word “ingersoll” and the word “good” evokes a feeling of satisfaction + excellence. When the two were put together we loved how it rolled and sounded like “it’s all good”. so there you have it! #sollgood in the little community of Downtown Ingersoll!
Once the branding was conceived, several of the #sollgood champions began working together with the idea of a social market to attract locals and visitors to the downtown to introduce and truly embody the #sollgood vibe.