About Us

Ontario's Southwest is provincially mandated, not-for-profit Regional Tourism Organization for Southwest Ontario. We work with 10 Destination Marketing Organizations (DMOs) and tourism businesses across our region to develop and promote Ontario's Southwest as a vibrant and prosperous tourism region. A strong leadership Board of Directors, comprised of leaders from across the industry, governs the organization and works with Ontario's Southwest staff to help shape and accelerate tourism in Ontario’s Southwest.

Our Vision, Mission, Values & Driving Principles


Overall Value/Guiding Principle

Operate like a business vs. a not-for-profit organization, instilling a business culture across the organization and in our stakeholder interactions.

Strategic Priorities

Recover and build the tourism sector through product and destination development and marketing.

Evidence-based decision making.

Collaboration and Communication.

Workforce Development for DMOs and operators.

Core Values

Sustainable growth: The protection and enhancement of our environment, economy and communities.

Safe and responsible growth: Patient, safe practices per public health guidelines.

Inclusivity: We are committed to approaching our work with inclusiveness, respect, integrity and honesty, practicing open dialogue, listening and responding in the best interests of our stakeholders.

Partnership: Working collaboratively with accountability for our actions.